In October 2016, the MPAA listed 123Movies in its Online Notorious Markets overview to the Office of the United States Trade Representative (USTR), stating that: "The site has a global Alexa rank of 559 and a local rank of 386 in the U.S. 123movies.to had 9.26 million worldwide unique visitors in August 2016 according to SimilarWeb data". In October 2016, Business Insider reported that 123movies.to was the "most-used pirate website" in the United Kingdom.
123Movies included HD, HD-RIP, Blu-ray and camera qualities of films. The video hosters and players it used included Openload, Streamango, and MyCloud. During its existence and shutdown period, the site was covered by TorrentFreak regarding its features, uptime/downtime, shutdown, and reasons for shutdown.
In December 2017, the creators of 123movies launched another streaming site dedicated to anime, named AnimeHub.to, which remained online for months after 123Movies's shutdown.